Overview
The Vintage Juice Co is a Hawke’s Bay based juice brand. They recently launched their first juice made entirely out of crushed Merlot grapes. The juice is natural, not from concentrate and has no added sugar.
The Approach
We set out to produce engaging content that gave The Vintage Juice Co it’s own identity in the juice market. We launched the Vintage Juice Co brand to the market in an appealing way that got attention from a new generation of juice drinkers and encouraged them to trial the product. We utilised both digital and physical marketing platforms to encourage trial of the product nationwide.
Digital Strategy + Website Development + Content Production + Social Media + Email Marketing
Digital Strategy
At the core of the brand was a beautifully designed product and packaging. Our strategy was to leverage this unique design and market the juice through unique and engaging multi-channel digital campaigns.
Website Development
The first step was to plan and build a website equipped with e-commerce functionality to sell the beverage exclusively online. The website was developed on WordPress and gave users a great sense of the brand and it’s key points of difference.
Visit the website at: www.acwine.co.nz
Content Production
We produced high-quality video, animation & photography that gave The Vintage Juice Co a unique and distinctive feel in the market. This attracted interest from our target demographic and encouraged the consumer to learn more about the beverage and purchase from the shop online. The fully optimised WordPress site was was the central platform we directed our audience to after they engaged with our content online.
Social Media
We used the content we created and conducted strategic social media content marketing and advertising campaigns on Facebook and Instagram to build awareness, increase engagement and enhance conversion.
Email Marketing
We constructed effective and regular email marketing campaigns with special offers and discounts to a segmented database that encouraged first and repeat purchases online.
The Results
- 650+ new email list subscribers in under 1 week
- Over 1,000+ new Facebook followers in under 3 months
- Over 500+ new Instagram followers in under 3 months
- A significant number of online sales which increased from week to week
- Reach and impressions of 100,000+ over the first 3 month content marketing period
- 10,000+ views on numerous branding videos throughout the first 3 month content marketing period
