Telegraph Hill have a diverse range of artisan food products but they were not reaching their potential in terms of consumer awareness and engagement. Our task was to produce content that not only reflected the quality of the brand but demonstrated how simple it is to enhance and enrich your next meal with their products.
We came up with a unique campaign idea in time for the busy summer period called ‘Grove To The Stove’. The campaign involved partnering with local restaurants who utilised and endorsed Telegraph Hill’s gourmet produce.
Digital Strategy + Content Production + Social Media
We partnered with Ten Twenty-Four restaurant in Hastings and Black Barn Bistro in Havelock North for content production. The campaign featured natoinwide with highly segmented and targeted social media audiences.
The content we produced was rolled out in a 3-month campaign which saw an increase in both awareness and engagement with the brand. We also saw an increase in website traffic and were able to communicate regularly & effectively with their ideal geographic & demographic audience.
After the successful ‘Grove to the Stove’ campaign, we bought Telegraph Hill products back into the home. We created five mini animations that showcased Telegraph Hill’s core products and how you can enhance and enrich popular meal options using them. You can see some examples below.
Geoff Crawford, Owner/Managing Director at Telegraph Hill,
“I’ve found SoCo to be very professional and always working for what is in the best interest of their customer. In addition, their communication and honesty on what is being done and results achieved is the best of any social company I have worked with. As a customer I need to know what work is being done, why it’s being done and the results of it. You get this with SoCo”.
