Music Machine is one of the last remaining fully independent musical instrument stores in New Zealand. They pride themselves on their wide range of quality brands and the outstanding customer service their team provide. In 2018, the store celebrated an impressive 25 years of business so they approached us to create something special for the milestone.
Digital Strategy + Content Production + Social Media
The campaign was centered around the Christmas holidays which was the busiest time of year for sales.
Once the tone was set by Richie and his team, we used their impressive 25 years of experience in the business as the focus for our message which we targeted to three main locations – Auckland, Wellington and Christchurch.
We created a personalised animation to launch the campaign which was designed to cut through the noise of the newsfeed. It stamped Music Machine’s point of difference in the music retailer market with unique and original content.
The animation featured an original song that Richie and his band wrote called ‘Got To Be Mine‘ by Power. It also featured a car he has always dreamed of owning and his two much loved dogs.
See the full animation below.
