Overview
Skeinz Yarn Store wanted to become more visible in the digital space so we developed a social media campaign called ‘The Art Of Yarning’ that increased their online presence and converted awareness into sales.
The Approach
We created a virtual funnel. This involved tactics to increase social media interaction with their audience through authentic content. The content we produced showcased the beauty and art of manufacturing commercial wool yarn. It highlighted the brand’s point of difference & elevated interest in their products.
Digital Strategy + Content Production + Email Marketing + Social Media + Google Advertising
Our content generated a lot of interest and we directed the engaged audience to the Skeinz website. This effectively connected social media and the website.
We followed up on this engagement with a call to action that encouraged customers to purchase from the website. A huge sale in late October gave Skeinz the ability to convert engagement towards online sales.
The Results
- 53% increase in annual revenue
- 9.4% increase in average $ per sale
- 20% increase in annual website traffic
- 39% increase in annual sales
Testimonial
Maree Buscke, Manager at Skeinz Yarn Store,
”Effective social media marketing is so much more than just having a Facebook account. Honestly navigating the vastness of the social media universe takes expertise and simple scrolling, liking and clicking frankly doesn’t cut it.
I started working with SoCo right at their inception. SoCo was able to add a perspective to the social media universe that I wasn’t capable of seeing. SoCo helped me navigate what was best for our business and when. Most importantly, SoCo helped measure those results and showed how it translated to profits on the bottom line. The business environment is rapidly changing & if you want your business to be effective in it’s message to today’s consumer – call SoCo”.
